When a web designer is designing a website, there should be two objectives. While one is to make the site in such a way that appeals to the target audience, the other is to make the site rank in the search engine. The first objective is very obvious. However, the second objective is not so direct and therefore more complicated to gauge. This is the basic reason why a site owner should ensure that a web design company in Delhi or other parts of India must create a site that helps to fulfil both the objectives discussed here. Always go for contextual as well as SEO-friendly web designing, which will give mileage to the business, both from the perspectives of ROI (Return on Investment) as well as traffic inflow.Now, let’s see some of the web design mistakes that you should avoid making in your website –

Mistake #1 Ignore mobile users

It would be a horrible mistake if you neglect users accessing sites from their mobile devices. It has been seen that the total number of people visiting sites from mobile handsets have increased dramatically. In fact, the number has crossed the number from desktops and laptops. If you site does not open properly (screen-fit) when accessed from a mobile, your site is not responsive enough. You must try to make it more responsive with respect to mobile devices including smartphones and tablets. Until and unless your site is responsive, you will be missing a large number of web traffic and business prospect.

In fact, responsive designing also helps in search engine optimisation because Google has given prior importance to this factor and has also made it an important parameter for ranking sites in the SERP (Search Engine Results Page).

If your site is non-responsive to mobile devices, there is every likely that almost all the website visitors will leave it as soon as they enter the site. Once this happens, Google will consider it as a bouncing. This will be marked a negative trait of the site and the same will find it difficult to get ranked in the organic search result.

Mistake #2 – Give More Importance to Visual Appearance in place of Functionality

Visual appearance of a site is very important because that is the first aspect due to which the traffic will stay interested and glued to. However, that does not mean that it is the only thing that should be given importance. Another aspect that is very important along with the visual one is the easy navigation facility. Therefore, the functionalities and architecture will be given in such a manner that the visitor to the site finds it easier to find things rather than get frustrated. That’s the reason why equal importance must be given to functionalities.

Mistake #3 – Site is not W3C Compliant

When designing a site, a web designing company in Delhi must keep in mind that the site is W3C compliant. What is W3C anyway? It is nothing but set of programming rules that establishes the standard for various programming languages. Once these standard aspects are maintained, user experience gets better, and thereby ranking of the site becomes better in the SERP.

Sites that have too many W3C compliance errors will be non-user friendly and will lead to poor user experience.

Mistake #4 – Navigation Menu is lacking

Navigation should be very lucid within a site. If it is complicated, the users will get puzzled and will ultimately leave, leading to less time in the site. That’s why it is very important for a web designing company in Delhi to stress on proper creation of navigation menu.