On Page SEO Checklist

1. Title tags: Unique title tag for every page and post.
Limit- 60 characters
2. Meta descriptions: Write a description explaining your page or post.
Limit- 155 characters
3. Permalink: It’s better to include your keyword in the URL
4. Headings: Proper use of headings tags H2, H3, etc.
5. Images: Best to have at least one image in your content and set proper alt tag for this
6. Content: Aim over 500 words always. Quality is always better than quantity, so don’t stuff your keywords more than permitted (Keyword Density should be 2-4%)
7. Semantics: please be sure that you are not using the same keyword over and over. If you want to use try to get synonyms for the same. It will help the search engine to understand what your webpage is really about.
8. Website Structure: Be flexible with your site structure. All webpage can be accessible in more than 3 clicks is must. If not do proper navigation by modifying the existing.
9. Internal Linking: Internal linking helps the users to reach on the relevant areas of your website. So use proper linking wherever it’s possible.
10. External inking: This means linking out to relevant resource, use suitable anchor text when linking out.

Don’t Forget to Do

1. Keyword Research
Recommended tool: Google Keyword Planner
“Google Adwords’ Keyword Planner tool is a product from Google Adwords which provides data around the search queries that happen in Google and other resources for planning a Google Adwords specific advertising campaign”
2. Google Analytics: Configure Google Analytics on your website in order to keep measuring the website traffic and other important metrics.

3. Google Webmaster Tools: GWT provides the platform to keep tabs on search queries, crawl errors, security issues and more.
4. Sitemap: Create an XML sitemap and submit it to Google Webmaster Tools. Sitemaps helps search engines to get know about pages in your website.
5. Robots.txt: Create a Robots.txt file. And check with GWT for checking errors.

Off-Page SEO Checklist:

1. Social Media

Make use of social Medias since it’s an effective SEO strategy. When people sharing your content via social Medias, your website will get a credibility boost and which can you to improve your ranking in Search result pages.

2. Blogging
Trust blogging on other websites, and include a link back to your website by using proper anchor text in your blog.
If you are having a blog in your website, then perform blog promotion by doing bookmaking, social shares etc.
3. Video Submission
Optimizing your videos in YouTube, video, etc. will boost your business for sure. You can include your keywords in tags, Meta descriptions, etc.
4. Press Releases
Submit your major company news as press release in different sites with effective back linking.
5. Web 2.0 Properties
Web 2.0 sites such as wordpress.com, weebly.com, etc. will helps you to improving your website’s search engine presence.
6. Social Bookmarking
Performing Social bookmaking in Digg, StumbleUpon, Reddit, etc. ensures fast crawling and indexing by Google.
7. Business Directories
Business directory submission ensures good brand recognition and builds trust with consumers.

How to Develop Content for Optimization

1 Use Google Trends to stay up to date with trends that related to your business. This will helps you to get innovative ideas which the clients ideally searching for.
1. Make Use of Blog Title Generators for compelling blog titles.
2. Vary the Medium: Is your content is ready?
3. Now it’s the time to convert your content to submit in different mediums. To convert it to audio, video, PowerPoint, pdf, etc.