As Graphic Designer, it’s not easy to deal with choosy clients, they simply ask for a logo and you design a logo for them, but this is not supposed to end like this, clients with choosy preferences do come with various revisions. So be prepared for revisions and prepare more logo design concepts for clients so they have more options to select the best for them and give it to you for revision.
Revision? Yes, you will always get a revision from every client because after viewing their logo idea visually, the client has a better understanding of how much improvement is still possible in the logo design.
Choosing bright colors wisely is important in the era of HTMl and most probably your client will love the idea, but the case might differ in government and educational sector as these clients are after a more vintage type design which is more strong and reflects strength and might want an older style in the design.
Presenting more than one design helps your client to come up with lesser revisions and makes your life easier with one or a couple of revisions and you are done with the logo. The only problem is with the choice, the client might like the color from one and element from the other and you’ll end up revising a completely different design, helping you get it approved, a logo design is extremely important for your client’s business.
Client often do reasoning after viewing the initial drafts and being a designer you cannot fault them for reasoning as they are paying you for the outcome, so professional designers understands the business model of the client before presenting any drafts, consider a construction company coming to you for a logo and you end up making buildings and towers inside a logo and in reality they were just like for a line art design concept, so more drafts helps you and your client to better identify the real brand identity required for the job.
Unprofessional designers are either incompetent to establish and deliver an effective concept for the business, it’s all about how seriously you have understood the client project scope, though the designers who have experience and have a professional approach in following important notes between the lines tend to be more successful in getting the initial draft as being the final end product. It’s better to understand every point discussed in the first meeting to help you understand and research a bit about the client business industry.
Crafted Logo is a professional logo design company offering services in logo designing, illustrations, Stationery and branding. The company has a team of professional logo designers, visual designers and motion graphics experts.