A start-up must have its own business website along with social media presence to make its mark in this world. A well designed and developed website can be a good medium for interacting with customers and at the same time can be a good source to attract future customers. This is the reason why you should have a great website design. There are certain necessary aspects that a web design company in India should adhere to in case of website design.
Simplicity matters
There are three aspects of simplicity that should be present in a website and they are sleekness, sophistication, and being simple to look at. Therefore, simplicity should not be equated as using ordinary templates. Simplicity involves a certain creative design that is easily navigable and comes with single colour theme. For making the homepage look vibrant, bold colours can be used. However, try to avoid too much flash animations and garish colours. A professional looking logo will seal the deal for the business as this is going to be its face. So, the logo should also be simple. It is important to note that the designed logo must not raise legal issues, especially for violating copyright laws and trademark related laws.
Content is king
This may sound a bit clichéd but this is true. In fact, this aspect will be more and more relevant with the passing of each day in the world of search engine optimisation and digital marketing. In fact, it is the content that can either make or break a website. When it is said that content is king, it doesn’t mean that a startup owner will have to cram the business website with loads of content. In fact, poor content may also drive away customers. So, it is always better to keep it relevant as well as interesting. In fact, putting up engaging headlines can make a deal. However, content doesn’t mean loads of text only. It means the right mixture of text, graphics, illustrations, right use of large/small fonts, and many more. All these aspects will make your site look great and vibrant, making the content that more attractive for users and visitors. A web design company in India should keep content relevancy and innovativeness aspects while designing website.
Correct Display of Products and Services
If a business has its ecommerce site, it needs to showcase products as well as services. The easiest way to do it is by displaying them all on the homepage. When displaying products or services online, some aspects are needed to be factored in and they are –
Use of crisp as well as professional photos
Use of captions that are clear
Proper explanations should be included while selling products online
The website must be responsive and must be mobile friendly too
As more users are accessing websites from their mobile handsets and tablets, it is important to check that a start-up’s website is mobile and Android tablet/iPad friendly.
Well organised Sites always Win
When designing a site, a web design company in India must keep a clean look of the website. In fact, everything should be organised in the site so that it becomes easier for the user to find different items easily. The navigation should be lucid and any page should be within 2-clicks away from the homepage. When the site is designed, always try to follow the Z-pattern because that’s how visitor’s eyeballs scan a page. Ask your web design company in India to properly use bullets and formatting so that the visitor can find relevant sections easily and quickly.
