Choosing right keywords is the basic factor which decides failure or success of a seo campaign. Choosing right keywords before starting seo can help you to rank your site faster in search results however picking wrong keywords can result in failure of several months of effort. You can say that almost eighty percent success of an seo project depends on keyword research.
Keyword is basically the most initial phase of a search engine campaign which involves finding and targeting keywords you want to rank for. It’s not about just choosing good search terms which look good. It includes a lot of technical analysis so you can assess the estimated time and efforts required to rank a site. In this article I am going to explain that how you can do keyword research before starting seo of your site.
What is Keyword Research?
Keyword research is basically analyzing different keywords for your site and selecting the keywords depending on the time and effort you will require to rank a site. It basically involves two types analysis which are traffic or search volume analysis and competition analysis.
Traffic/Search Volume Analysis
Search volume or traffic of a keyword means that how many times a keyword is being typed in google by users in a certain area or country. This analysis provides information that how many visitors you can expect on your site if you rank on top page for that specific keyword. Some keywords have higher search volume and some may have low volume. For example a keyword “seo companies in Usa” will definitely have higher search volume than the keyword “seo companies in dubai”. The reason is simple as it is because USA is a huge and most popular country in the world so more people will be looking for seo companies in USA. However Dubai is a very small country so there will be few people looking for seo companies in Dubai.
To check Traffic Search Volume you can use different free and paid tools however the most common tool being used to analyze search volume of keywords is “Google Keyword Planner” which is also a part of google Adwords program.
Competition Analysis
Competition analysis is the second phase of keyword research. The aim of this analysis is to see that how strong your site should be to rank for a specific keyword or how much domain authority and backlinks you will need to beat top ten competition. You can also say that competition analysis of keyword means how strong your competitors are who are already on top page of google for your targeted keyword. More competition means you will require more time and effort to rank your site for that keyword. There are several tools available to do competition analysis. Most common and effective tools are “Market Samurai” and “Long Tail Pro”. Both of these are paid tools but you can have free trail version of these tools with limited options.
This is all for keyword research process. This is just an overview and not how to do guide for doing keyword research. If you are newbie then it’s mandatory to learn more about it before starting the process.
