The look is the first impression we have of a place, and the first image that a customer has of his establishment is the facade.
For this reason, investing in a good layout for signs and facades is a differential for publicizing companies and attracting new customers.
In this article, we will talk about the importance of signs and facades in publicizing your business, and we will give you tips on how to set it up according to your needs. Follow us!
Table of Contents
Visual Identity
The visual identity is what identifies your company and one of the aspects that differentiate it from others. For this reason, it is important that the visual identity is unique, not based on any other company – mainly competitors.
The letters, colors and symbols must be chosen carefully in order not to give an image different from the intended one.
Exposing these details right at the entrance will attract attention and leave an impression on customers and potential customers. It is important that it is pleasant and that it invites the customer to enter the store.
How To Choose The Material For Signs
The facades, depending on the type of business, only require a personalized painting and perhaps some textures. The sign, however, requires more elaborated materials for its production. Among these materials, we can mention:
1. MDF
The material is formed by wood fibers. It gives the environment a sober tone and has an excellent cost-benefit ratio. Resistant, it is indicated for indoor environments but can be used outdoors, as long as it is not directly exposed to bad weather. Also, note that MDF is ideal for giving a rustic tone to the environment.
2. Acrylic
Acrylic is a perfect choice if you need transparencies, as it is a naturally transparent material. It is one of the most used materials in shopping malls, giving a shiny and beautiful effect.
3. Steel
Steel is a material that has great brightness and resistance. It is subdivided into stainless steel, galvanized, brushed and polished, each with its own characteristics. Steel is an ideal option if you wish to give the environment a modern or futuristic look.
4. Canvas
It consists of a banner similar to a billboard, which can be horizontal or vertical. It is the cheapest option of all, but also the most fragile, requiring constant repairs. Using Canvas is a great choice if you’re on a tight budget, but mind that it won’t give you the beauty and elegance that the other materials offer. Also, note that it is not a good option in the long run.
Care When Choosing Signs And Facades
The facade can both invite and keep away customers. Colors and typography create the store’s identity.
For example, metallic and gilded materials convey an image of a store where you have products with high added value, which attracts people with high purchasing power and alienates others.
Children’s stores usually have colorful facades, with various geometric shapes and, sometimes, drawings of children or animals. The same goes for pet shops.
If you have had a store in the same place for some time, pay attention to the signs and facades in the surroundings. Do some research and ask if people who visit the place have noticed your establishment. If not, it’s time to redesign your facade and optimize the company’s advertising!
Did you like the article and want to know more about visual communication and the use of signs? Contact us; we can help you! We are SignFreaks – the best-known signage company in Chicago. We have all the expertise to realize your signage expectations in no time.
