In past few years after google quality updates SEO has become a very complex than it was in past. Now google is launching quality updates several times in an year to filter spam pages and black hat seo sites from its search rankings. So in these days it has become very necessary to do seo according to google guidelines so google update dont hit your site in future. Here in this article i am going to discuss few most important seo factors which you can consider to make a site Google updates proof.

Keyword Stuffing:
In past using keyword in website contents several times was a good thing in Google’s eye but now using keyword a lot of time in website content is a spam practice. According to google now using exact keyword more than 2 times in 100 words is keyword stuffing.

Anchor over optimization:
Using Keyword in anchor text is also a good practice to emphasis on targeted keywords however doing it excessively can ruin your seo campaign. Google consider it black hat seo practice now.

Low Profile Link Building:
In past low profile links were also used to rank sites on google however now this way is also gone obsolete because now google updates hit low profile back links in real time so you can de rank your website if you are using low profile links. Low profile links may include low quality directory submission and bookmarketing, spin content web 2.0 pages, think content links, forum profiles etc. Links with plagiarized contents are also a type of low profile links.

Auto Submission Tools:
Using auto submission tools for link building is worst practice for building links. It is just like cracking google algorithm. If you are using this technique to build your links then you can get your site banned by google.

These are few of the bad search engine optimization practices which we should avoid to save your site from Google updates in future.