The definitive goal of every single business is to convert the cold prospects into loyal customers for increased revenues. Therefore, no matter the size and type, the companies need to be adaptable to the wild web – changing frequently. Search engine optimization is the ultimate savior in this regard. It adds great worth to websites by improving user experience, enhancing brand credibility, increasing target organic traffic, generating more leads/sales, gaining a high position in SERPs, and reducing dependency on PPC – cost effectiveness.
Search engine optimization is far more than mere link building process in the ever-evolving corporate world undergoing the digital transformation. Today, it is more of a marketing channel that allows you to build a strong brand reputation for long-term success. Everyone from a pro blogger to an amateur digital marketer understands the significance of both on-page and off-page search engine optimization to rank a site high in the SERPs.
Essential to Successful SEO is the multifaceted link-building strategy:
On-page optimization is a bit easier as supported by WordPress provided SEO plugins. But, off-page optimization is quite challenging and needs a strategic and robust push to achieve the desired results. A pure businessperson may not understand the nitty-gritty of this element of digital marketing and therefore, must consult a reliable SEO company Austin, TX to get him across-the-board for ranking well in search engines.
Here’s the actionable checklist for off-page SEO if you want your brand to end up winning on the Google.
- Site’s backlink analysis
- Site’s submission to search engines
- Social bookmarking
- Web 2.0
- Guest posts/blogging
- Blog networking
- Article submission
- Local citations
- Business directory submission
- SEO directory submission
- Infographic submission
- Image/video submission
- Forums submission/links
- Questions-Answers sites
- Classified Ad posting
- Competitions/giveaways
- Press release submissions
- Fix the broken links
The success of SEO happening outside the website largely depends on the inbound links. These backlinks need to be generated in the form of natural links from other relevant, authoritative and big-name sites to the target website. For search engines, these links are the vote of confidence to trust the target website and start ranking it high in the SERPs.
The impact of primary backlinks depends on the following off-page factors;
- Number of domains linked to your site.
- Number of links from a specific domain.
- Number of links from pages with high PageRank.
- Number of links from homepages of authoritative sites.
- Link relevancy to your target topics for search engines.
- Authority of the linking pages and domains.
- Diversification of links generated; do follow links.
- Contextual linking within the page content.
Conclusion:
No growing business can afford to ignore search engine optimization. The traditional means of attracting the target audience aside, people are more exposed to online, digital mediums of business promotion, and marketing. Grabbing the attention of the potential consumer base via web is must, and SEO plays a vital role in this regard. Bring into play the off-page checklist as mentioned above to achieve the desired results – high SERPs rank, increased web traffic, improved leads, accelerated ROI.
