There are more than 20 million ecommerce sites that exist over the internet and in the coming two decades, it is expected that more than 90% of all purchases will take place via these online platforms. Amazon and Flipkart have travelled from a humble start-up breakthrough into giant players leading the marketplace in a shorter span. The obvious reason is a rapid increase in demand for online shopping, but do you know that apart from having quality products and foremost service what matters the most to dominate the ecommerce market? It’s your online store appearance at the top positions of SERPs- that’s where the major chunk of ecommerce SEO comes.

There is a large gamut of PPC services in Gurgaon that a company can dive-in for while designing their marketing strategy. The process of Search Engine Optimization (SEO) is crucial for all kinds of website, but it has immense effect on ecommerce sites specifically. That’s simply because when customers look for a product to buy, they go search the web first than going on any particular e-commerce platform. Hence, it becomes supremely important to rank your ecommerce website on the search engine’s top positions so that it becomes visible to the audience related to your niche prior to other competitors’ websites & you derive maximum traffic & conversion rates. As it is very rightly said, “The safest place to hide a dead body is Google’s second page”, as if your site is not ranking at the top positions of search engines, it is not worth at all.

As a business owner, you need to utilize every tiny bit of approach to increase your online sale in this competitive era of e-commerce.

Here are the best e-commerce SEO strategies that every business must incorporate in order to rank higher & soar in the industry by maximizing outreach & online presence:

CATEGORY OPTIMIZATION

Use optimized meta titles and descriptions, short & keyword-rich URLs, mention product descriptions & include main & LSI keywords, add schema markup & do internal linking in order to optimize product & category pages.

ESTABLISHING EASY SITE ARCHITECTURE

It simply states that each product page should take only three or less clicks from the homepage. It concerns with the navigation process of your site & how the website consists of category or product web pages.

CREATE A UNIQUE PRODUCT DESCRIPTION FOR EACH PRODUCT

It is the most ignored aspect when it comes to e-commerce SEO. Same product descriptions lead to content duplicity issues that impact o your site rankings & decrease the traffic & conversion rate accordingly. So, writing a compelling & unique description would definitely add up to your customer base manifold. You can hire an experienced digital marketing company in Gurgaon like Qwerty Brand Solutions, to nail the best writing skills for maximizing marketing stature.

RELEVANT KEYWORD OPTIMIZATION

This one is the leading player when it comes to e-commerce SEO as you need to be watchful while selecting the right keywords that are highly relevant to your products. Before using a keyword, you must identify its search volume, cost-per-click (CPC), user intent & long-tail keywords often fit the higher conversion rate bracket easily.

IMAGE OPTIMIZATION TO IMPROVE SITE LOADING SPEED

A significant reason for slow loading speed is high-sized images. Lagged speed of the website could lead to a huge loss of customer base. This doesn’t mean you should compromise with the image quality or standard, just optimize the images & reduce the file size without degrading the image quality.

BUILD HIGH-QUALITY BACKLINKS

Vouched as the most genuine & worthy SEO practice for a website by leading SEO agencies in Gurgaon, as it generates huge traffic on your website. While building backlinks, just keep in mind that the third-party resource should be authentic & linking should be relevant as per your niche as any spammy or irrelevant links can get your site penalized. And the best way to get high-quality backlinks is Guest Blogging as it is highly preferred by search engines.

MAINTAIN SITE SECURITY

As an e-commerce platform deals with millions of users’ data, a large number of transactions take place on the platform every day so it becomes most important to maintain the security of the website. Search engines also take the security level of your website into consideration while ranking it on SERPs. You as a responsible business entity must also backup the site data so that in case the data gets damaged or disrupt, you can easily restore it without troubling the users. Also reminding your users to change their account passwords periodically is a good way to show them that you care about their data security.

Final Word:

Optimizing ecommerce SEO strategies to boost your website traffic & getting a higher ranking in SERPs is the simplest way to scale higher. So, why not invest with the best SEO agency in Gurgaon to amplify your outreach to a wider customer base in the marketplace with future-safe results.