For higher rankings in search engines, on page optimize has become more important than it was in past. Now google considers several onpage ranking factors to rank a site. Page loading speed is one of the most important on page ranking factor in google’s eye. Google usually rank a site with high loading speed higher as compare to a site with slow loading speed. However most of the bloggers and site owners who are not much familiar to web development usually get confused when they need to speed up their site loading speed. In this article I am going to explain few most simple ways which you can use to boost your wordpress site. Here are the ways.
Switch to Better Host:
If you are using cheap and low profile hosting company to host your site then it can be the main reason behind slow loading speed of your site. Cheap hosting providers don’t use heavy hardware and servers to host your site which result in slow server response time. By switching to a reliable hosting company you can fix this issue.
Gzip Compression
Enabling gzip compression from your cpanel is also a great way to enhance your site loading speed. It is very simple but much effective way which can help to improve your site loading speed for upto 40%. To enable gzip compression, simple login to your site cpanel, Click on Optimize Website under Software/Services section. There you can enable gzip compression for your website.
W3 Cache:
WordPress plugins are also very effective to boost a site loading speed. The most common WP plugin being used to boost a site speed is W3 cache. It is an awesome WP plugin which you can use to create a cache folder of your site. You can also find other cache plugins too but W3 cache is the most reliable tool.
Optimizing Images:
Heavy images can also hurt your site loading speed. A site with heavy images usully loads slowly as compare to site with light images. To boost up your page loading speed you can compress and shrink your site images so the images occupy less memory and can be loaded more quickly.
These are few best ways to improve site loading speed. By applying all of these tactics you can enhance your site speed up to 50%. Google’s recommended page loading speed is 2 sec so if you can boost your site speed to 2 or 3 sec then it is enough for a quality seo campaign of a site.
