In summary, what are influencer marketing and more about influencer marketing in this article? Influencer marketing has been done in different ways on different channels for a long time. Today, these studies have started to be done more especially on social channels. The reasons for this can be said that the internet habits and usage of the users increase and the time they spend on the internet is mostly on social media.
These works, which have been done on Twitter in recent years, started to slide into this channel with the introduction of Instagram more widely.
With its large number of users, mobility and a user-focused platform, Instagram has become an ideal platform for micro Influencer Marketing. Brands that realize this are actively using influencers to promote products. But there is a very efficient shopping for both sides. The birth of a market called Influencer Marketing has turned into a profit for both brands and influencers. Speaking of the importance of Influencer Marketing, of course, we do not say “Influencer does not get worse, an influencer is an influencer, goes to any brand, as long as you use it”! So let’s take a look at the subtleties of the work.
What is Influencer Marketing?
Influencer marketing includes promotional activities on old and new marketing channels with well-known people and accounts to make the brand or a particular product stand out.
In addition to current and modern content marketing activities, Influencer marketing studies can also promote and advertise marketing campaigns. Unlike the use of a celebrity in advertisements, in micro influencer agency, this account or person partners with the brand.
Just because a micro-influencer has a lot of target audience does not mean that micro-influencer is the best for you. The main thing is engagement. You must analyze the followers of the influencer you will work with. How interested are these people with my product? You have to ask the question and check whether their followers are bot accounts.
What are the advantages of Influencer Marketing studies?
Doing Influencer marketing works has a number of benefits and advantages to your company. These advantages make it easy to increase your return on investment and expand your target audience in the long run.
Famous accounts and contacts affect purchasing decisions
Social evidence items have a significant impact on consumers’ purchasing decisions. The support of these social evidence items by famous accounts and individuals naturally changes the perspective of consumers towards a certain brand or product. For this reason, when you start doing micro-influencer marketing, you have a chance to directly affect the purchasing decisions of the consumers.
You can expand your target audience
Influencer marketing agencies like Do Your Thng help you change the minds of target audiences that you have not previously reached or influenced before. Since these accounts have their own target audience, when you start working with these people, you have the opportunity to expand the target audience you reach, as you have the chance to reach their audience.
