In this digital age, the aspect of content consumption has surged up to a great extent.  The term “content is king” has specially become extremely relevant nowadays when it comes to marketing and advertising. The growing prominence of content has subsequently boosted the popularity of copywriters in the modern society.  Being a copywriter herself, Michelle Marquez underlines that these professionals basically are one of the key individuals responsible for creating content, which is commonly referred to as copy.  This ‘copy’ typically helps in augmenting the overall awareness of a brand in order to persuade people to take a particular action.

Michelle Marquez underlines the important aspects of the copywriting profession

Copywriters can ideally work on diverse types of project and create distinct types of content. They might be responsible for creating content for brochures, catalogs, jingle lyrics, newspaper advertisements, etc.  These professionals at times are even tasked with the responsibility of writing scripts for diverse types of radio or television commercials. Michelle Marquez underlines that in the modern world they might even write content for diverse types of social media posts. In the competitive industry of today, copywriters and their content significantly help companies to attract people towards their company and its offerings. In its essence, copywriting can typically be defined as the activity of writing text with the key objective of advertising.

The process of copywriting is majorly focused on the aspect of pursuing the readers to take up a certain action, unlike the system of editorial or news writing. This action could be to engage with a particular type of product or service, as well as even a company.  The copywriters at times are referred to as “salesman in print.” Being a copywriter by profession herself, Michelle Marquez essentially has a wealth of knowledge and information about this profession.  Over the years she has worked with numerous well known and renowned companies, and builds an impressive resume.  Her experience in the industry has enabled her to gain expert insights on the copywriting profession.  She highlights the fact that copywriters might work in various types of organizations. They however are largely employed by public relation firms and advertising agencies.

Several specialized copywriting agencies have come up over the last few years who also hire these professionals. These agencies are known to efficiently combine a plethora of editorial, as well as numerous related services that typically involved the elements of:

• Search engine optimization
• Messaging consulting
• Copy editing
• Social media
• Layout and design
• Fact checking

The services of modern copywriting agencies are especially tailored for the requirements and needs of the contemporary corporate world.

There are several independent copywriting professionals and freelancers found in the modern world as well. In the words of Michelle Marquez, these individuals typically can be considered to be independent contractors. They usually enjoy a much higher rate of freedom than the typical office workers.  Many a times they even get the chance to enjoy the benefit of working from right their home.