So you’re designing a brand? Sounds like an easy task, right? Draw some lines some circles, type in the company name and you are done. Unfortunately, it’s not that easy as it looks. Today there are umpteen brand design companies delivering content that is not up to the ballpark. In order to stand out of the crowd,dive-in these 10 tips that will help you to deliver quirky brand designs that are worth to adore.

Everyone loves custom designs:

While we are on the subject of being unique, there’s almost nothing that can give your brand identity design a premium feel like outstanding custom lettering.

Keep it Simple Silly! :

Sometimes simplicity can do wonders. Not every one of us is a perfectionist in sketching hand-made scripts on a whim.  If you fit this description, don’t panic, there’s a lot you can do. Simple yet powerful brand designs permeate the business world and always prove to be the best for standing on the tests of time.

Passive vs. Active:

A simple positioning can change the whole scenario of your brand design. Make all possible positioning changes in your brand design and conclude the best one.

Consider symmetry and proportioning:

Proportion and symmetry are the two crucial pillars of your brand design is standing upon. Have a close look at the proportioning and clean symmetry. You can use circles to balance your brand design.

Show some creativity:

Rather than following the herd, design something that’s totally worth. You might be thinking what if someone else is also thinking about your idea or will produce similar brand design? Remember your first idea is the most generic one, others can also think about this. Try filling some notepad or notebook pages with some rough designs before finalizing the main content.

Colors are magical:

One of the most imperative things in brand designing is a color palette. This is not a superficial thing that colors communicate ideas and convey meanings. Sometimes colors alone can complete the image and convey strong messages.

Try using visual double-entendre:

Some of the most world-recognized brand designs are made focusing on visual double-entendre, which is a clever and fancy way to wrap up two pictures and represent it as one.

Rise-up form the ordinary:

Rather than diving in what others are offering, try to use the designs that you thought up yourself. Everyone loves stuff that stands out of the crowd. You can take inspiration from various designs out there that are based on unique ideas and can also take reference from company brand name generator tools.

Think about negative space:

Negative space can simply make a brand design look clever as it leaves a strong impression. The wise use of negative space is the key element of artistic and elegant looking brand designs.

Know its real meaning:

Every brand design has a story behind it. Far away from being a simple sketch, brand designs are filled with meanings. Try to convey the story through the means of brand designs. Do some simple scrutiny and try to portray the message, you’ll definitely get positive results.